THE ORGANIZERS
The Geothermal Exchange Organization (GEO), together with its manufacturer members: Water Furnace, ClimateMaster and Enertech, has introduced the Geothermal Industry’s first ever brand-neutral awareness campaign. The four organizations announced that they have joined forces to promote industry wide awareness around heating and cooling with geothermal energy. As listed on the campaign’s recently launched website, their mission is to: “Liberate you from dependence on fossil fuels” and their core values are Transformation, Optimism and Clarity.
THE CAMPAIGN:
GEOTHERMAL: ENERGY WE CAN ALL AGREE ON.
The advertising campaign, which they’ve coined: “Geothermal: Energy We Can All Agree On” is put together by third party agency 180 LA. 180 LA has an impressive portfolio of clients such as University of Phoenix, Miller Lite, and Post Mates and notes that their calling is to “shift perspectives”.
The 16-month long campaign will focus its efforts on industry awareness and getting more consumers in the funnel. Paid and organic social media will play a large role in reaching and engaging with consumers. The group has put together this Digital Toolkit to assist industry professionals, stakeholders and geothermal advocates with getting the message across to their audiences.
Visit the campaign website to learn more: www.geothermalforall.com
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